• Che Mercedes Ad Campaign
    Che: Until Defeat Always

    The mythical representation of the Che Guevara icon has been undoubtedly useful propaganda for the Cuban government, but, argues Orlando Luis Pardo Lazo, the most surprising, unexpected blow to the myth is capitalism’s appropriation of his image as a kind of trademark.

    Read more...

  • Che Mercedes Ad Campaign
    Che: Until Defeat Always (Spanish Text)

    The mythical representation of the Che Guevara icon has been undoubtedly useful propaganda for the Cuban government, but, argues Orlando Luis Pardo Lazo, the most surprising, unexpected blow to the myth is capitalism’s appropriation of his image as a kind of trademark.

    Read more...